Privacy Policy

Last Updated: March 2023


We're now part of Endeavor, a global leader in sports, fashion, events, media, and talent representation.
We've added more detail about what data we collect, how we use your data, and who we share it with.

This Privacy Policy explains how information about you is collected, used and disclosed by Barrett-Jackson. This Privacy Policy applies to information we collect when you use our websites, blogs, mobile apps and other online services, including any Wi-Fi service we make available at our events or when you otherwise interact with us, including when you register for or attend one of our events or auctions, visit our websites, purchase merchandise or products from us, transact business at our Showroom or at an auction, or when you contact us for customer support (collectively, "Services"). We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email). For information about the choices we provide in connection with our information practices, please see the "Your Choices" section below.

If you are a California resident, please see "Information for California Consumers" below.


We are Barrett-Jackson Holdings, LLC ("Barrett-Jackson" or "we"), which includes "Barrett-Jackson Auction Co., LLC", "Barrett-Jackson Media", "Barrett-Jackson Showroom", "Collector Car Network", "AutoHunter", and "". We are also part of Endeavor and may share data with its affiliated entities ("Endeavor").

Like any company, we use a variety of third-party businesses and partners to market and provide our Services to you. Some of those companies are part of Endeavor and some are third parties that we partner with or support our operations so we can provide the best experience to you.



We may combine the information we collect about you and use this information for various purposes, including to:


We may share information about you as follows:

We may also share aggregated or de-identified information with third parties, which cannot reasonably be used by those third parties to identify you

Advertising and Analytics Services Provided by Others

We allow others to provide analytics services and serve advertisements on our behalf across the Internet and in mobile apps. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of our websites and mobile apps and other websites and apps, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked and conversion information. This information may be used by Barrett-Jackson, Endeavor, partners and sponsors, to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our websites and mobile apps and other websites and apps, and better understand your online activity. For more information about interest-based ads, or to learn how you may be able to opt out of having your web browsing information used for behavioral advertising purposes, please visit Your mobile device may also include a feature that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes. Please review the settings of your mobile device for more information.


Account Information You may update the online account information you provide to us by logging into your online account.

Cookies Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our websites.

Promotional Communications You may opt out of receiving promotional emails from us by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.

Event Location Information Please contact us at: [email protected] if you want to opt out of our collection of location information when you attend an event. We will need you to provide us with your device MAC address to facilitate this opt out. This opt out will only work for each unique MAC address, so you will need to opt out for each device you bring to an event. And any device that periodically resets its MAC address will be treated as a new device that requires a new opt-out. Keep in mind, you can also turn off all Wi-Fi and Bluetooth signals to avoid collection of this information.

RFID or NFC Tags If you are attending one of our events and are provided a credential for access to restricted areas at the event, you may request to receive a credential that does not contain a RFID or NFC tag. Please submit your request to us prior to attending the event through the information listed in the "Contact Us" section below.

Do Not Track Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether you intend for these signals to be transmitted, or whether you even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals.


We do not knowingly collect information from children who are under 13 years old. If you are a parent or guardian of a child who is 13-16 years old and using our Services, please send us an email at [email protected] opt in to the use of your personal information or request deletion of any personal information we may have collected about the child. If you are a parent or guardian of a child who is under 13 years old and using our Services, please contact us to arrange for deletion of any personal information we may have collected about the child.


The length of time we retain personal information collected from you depends on a variety of factors, including the following:


If you are in Canada, the EEA or the UK, the disclosures set out below apply to you (as applicable) in addition to the disclosures set out in the general sections of this Privacy Policy.

Legal Basis for Data Processing

We process personal data for the purposes set out in the Use of Information section of this privacy policy. Our legal bases to process personal data includes processing that is: necessary for the performance of the contract between you and us (for example, to provide you with the Services you request and to identify and authenticate you so you may use our Services); necessary to comply with legal requirements (for example, to comply with applicable accounting rules and to make mandatory disclosures to law enforcement); necessary for our legitimate interests (for example, to manage our relationship with you and to improve our Services); and based on the consent of our customers (for example, to communicate with you about our products and Services and provide you with marketing information), which may subsequently be withdrawn by you at any time (by using preference settings found in our emails or by contacting us as described below) without affecting the lawfulness of processing based on consent before its withdrawal.

You may have certain rights in relation to your personal data which include the following:

You may also have the right, in certain circumstances, to object to our further processing your personal information. However, we may be entitled to continue processing it in line with applicable law.

You may also have the right, where provided under applicable law, to ask us to stop processing your personal information for direct marketing purposes. You can exercise this right by checking certain boxes on the forms we use to collect your information or by clicking "unsubscribe" on the emails you receive.

If you want to exercise any of these rights, please contact us at [email protected]. We may require you to prove your identity with approved identification.

If you have complaints about how we process personal information about you, please contact us and we will respond to your request as soon as practicable. If you think we have infringed data protection laws, you can file a claim with (as applicable to where you are located) the Office of the Privacy Commissioner of Canada or provincial Privacy Commissioner, the UK Information Commissioner's Office or the data protection supervisory authority in the European Union country in which you live or work.


This Additional Notice for California and Virginia Residents supplements the information contained in the Privacy Policy and applies to: California residents from whom we collect Personal Information as a business under the California Consumer Privacy Act as amended by the California Privacy Rights Act of 2020 and its implementing regulations, as amended or superseded from time to time ("CCPA"); information subject to California's Shine the Light law (Cal. Civ. Code § 1798.83) ("Shine the Light"); and Virginia residents from whom we collect Personal Data as a controller under the Virginia Consumer Data Protection Act as amended or superseded from time to time ("VCDPA").


Information Collection and Use

In the last 12 months, we collected the following categories of personal information: identifiers (such as name, contact information and device identifiers); commercial information (such as products purchased); internet or other network activity information (such as browsing behavior); geolocation data; electronic, visual or similar information (such as profile image); and inferences made by us (such as shopping or event preferences). For more details about the personal information we collect, including the categories of sources, please see the Collection of Information section above.

We collect this information for the business and commercial purposes described in the Use of Information section above. We share this information with the categories of third parties described in the Sharing of Information section above.

Disclosure of Personal Information

We may disclose your personal information to companies, organizations, and individuals inside and outside of our group as listed in the "Information we Share" section.

Your California Rights

As a California resident you may exercise the following rights regarding personal information about you, subject to our ability to verify your request and certain other limitations:

Right to Know: You have the right to submit a verifiable request for copies of specific pieces of your personal information collected in the preceding 12 months or at your option since January 1, 2022;

Right to Delete: You have the right to submit a verifiable request for the deletion of personal information that you have provided to us. Certain information that we hold about you may not be deleted. We are not permitted to delete information that we need to operate our business, administer our employees, protect our legal obligations and rights, or to provide security for our employees, our systems and our company;

Right to Correct: You have the right to submit a verifiable request for the correction of inaccurate personal information maintained by us, taking into account the nature of the personal information and the purposes of processing the personal information;

Right to Opt Out of Sale and Sharing: You have the right to opt out of the sale of your personal information and the disclosure of your personal information for cross-context advertising;

Right to Limit Processing of Sensitive Personal Information: You have the right to tell us not to process sensitive personal information except for the purpose for which it was originally collected.

You may exercise any of the above rights by contacting us at [email protected] or calling us at 480.421.6694.

California's Shine-the-Light Law

California's Shine the Light law permits California residents to request and receive, once per calendar year and free of charge, information about our sharing of your personal information (if any) with third parties for their own direct marketing use. If you are a California resident and would like to make such a request, please email [email protected] or call us at 480.421.6694.

In your request, please include your name and attest to the fact that you are a California resident and provide a current California address. We may ask you for additional information to confirm your identity before responding to this request.


Your Virginia Rights

If you are a Virginia resident, you may exercise the following rights with respect to your Personal Data:

Right to confirm whether or not we process your Personal Data and request access to such data;

Right to delete Personal Data you have provided to us or that we have obtained about you, subject to exceptions;

Right to correct inaccuracies in your Personal Data;

Right to opt out of the processing of your Personal Data for purposes of: (i) targeted advertising; (ii) the sale of Personal Data; and (iii) the processing of your Personal Data for certain types of profiling in furtherance of decisions that produce legal or similarly significant effects;

Right to obtain a copy of your Personal Data in a portable and, to the extent technically feasible, readily usable format;

Right to appeal any decision with regard to your privacy request.

Please note that there are exceptions and limitations to each of the rights listed above. To exercise your Virginia privacy rights described above, please submit your request to [email protected] or call us at 480.421.6694.


All requests must be verified. Some requests, including receiving a copy of your data or requests made by an agent claiming to be acting on your behalf, are subject to heightened requirements. If we cannot verify your identity based on the information provided, a request for a copy of your data shall be treated as a request for information and if we cannot verify your identity, a request to delete personal information may be treated as a request to opt out of the sale of personal information.


You may designate an authorized agent to make a request on your behalf. An authorized agent must have written documentation of their authority to act on your behalf, such as a Power of Attorney.


If you have any questions about this Privacy Policy, please contact us at: Barrett-Jackson Legal Department, 15555 North 79th Place, Suite A, Scottsdale, AZ 85260, or [email protected] or 480.421.6694.